Egypt • Saudi Arabia • UAE
We don't generate leads.
We build revenue systems.
Full-funnel performance marketing for B2B businesses — from acquisition to conversion — with sales automation and CRM optimization built in.
Click → Close
Full-funnel ownership
Sequences
Sales automation
Clean + Track
CRM optimization
Pipeline view
Reporting
SaaSIndustrialMaintenanceReal EstateMedicalRetail + Appliances
Full-Funnel Visibility
From click → pipeline → closed deals.
Clicks
28,410
+14%
Leads
1,146
+9%
SQLs
312
+11%
Closed
46
+7%
Pipeline Coverage
3.1×
Example only — your dashboard will reflect your CRM + ads data.
Why most B2B marketing fails
The leak is after the lead.
Most agencies stop at CPL. Your business needs pipeline and closed deals.
✓
Leads arrive, but sales can't close consistently
✓
Follow-up is manual, slow, or missing
✓
CRM stages are messy — no true visibility
✓
No clear link between ad spend and revenue
Your operating system
Full-funnel ownership, end to end.
We design the acquisition + conversion machine as one connected system.
Acquisition That Makes Sense
Built around ICPs, deal size, and sales capacity — not vanity metrics.
Conversion-Focused Funnels
Lead routing, qualification, landing pages — everything designed to close.
Sales Automation
Sequences, alerts, SLA, and follow-ups that increase close rate.
CRM That Actually Works
Clean data, stages, reporting, and full funnel visibility.
Services
Everything your funnel needs — one partner.
Choose what you need today. Keep the same system as you scale.
Core
Paid Media
✓
Google Search & Display
✓
LinkedIn Ads (B2B targeting)
✓
Meta for B2B (when it fits)
✓
Conversion tracking & measurement
Core
Funnel & Conversion
✓
Landing pages & lead forms
✓
Lead routing rules
✓
Qualification logic (MQL → SQL)
✓
Attribution you can trust
Core
Sales + CRM Enablement
✓
CRM setup & optimization
✓
Automation sequences
✓
Pipeline design + reporting
✓
Sales feedback loops
Operating model
We work like your internal growth team.
Weekly cycles, shared dashboards, and clear KPIs — built for B2B realities.
✓
Revenue over leads — Optimize for SQLs, CAC, close rate.
✓
Systems over hacks — Automation + CRM + acquisition.
✓
Marketing + Sales alignment — SLAs, routing, feedback loops.
The 4-step cycle
Diagnose → Build → Optimize → Scale
01
Diagnose
Audit acquisition, conversion leaks, sales process, and CRM setup.
02
Build
Campaigns, landing flows, tracking, lead routing, and automation.
03
Optimize
Weekly tuning across ads + funnel + sales touchpoints.
04
Scale
Increase volume and efficiency with controlled experimentation.
Weekly reporting
Ads + pipeline + conversion, in one view.
Industries
Different industries. Same obsession: predictable growth.
We've worked across SaaS, software, industrial, services, real estate, medical, retail, and appliances.
SaaS & Software
Typical sales cycle: 30–120 days
Common challenges
Lead quality and intent mismatch
Long nurture needed before SQL
Attribution across multi-touch journeys
How we approach it
High-intent Search + LinkedIn targeting
Demo-first conversion paths
Automated nurture + scoring to SQL
Want an industry-specific plan?
We'll map your funnel in 30 minutes.
Pricing
Simple pricing. Serious execution.
Start with ads, or go full-funnel with CRM + automation.
Ads Management
For companies with an existing funnel and sales process.
$1,000
/ month
✓
Paid ads management (Google / Meta / LinkedIn)
✓
Campaign structure & optimization
✓
Conversion tracking setup
✓
Weekly performance monitoring
✓
Monthly reporting
Ad spend not included.
Ads + Creative
RecommendedAdds ad content + design to improve testing speed.
$1,500
/ month
✓
Everything in Ads Management
✓
Ad copywriting
✓
Ad creatives & designs
✓
Creative testing framework
✓
Messaging optimization by funnel stage
Ad spend not included.
Full Funnel Growth
Full-funnel activities + CRM setup & optimization.
$3,000
/ month
✓
Everything in Ads + Creative
✓
Funnel strategy & optimization
✓
CRM setup or optimization
✓
Sales automation & follow-ups
✓
Lead qualification logic
✓
Full-funnel reporting
Ad spend not included.
FAQs
?
What's included in the first 14 days?
Audit + tracking validation + funnel diagnosis + a concrete execution plan with priorities.
?
Do you include ad spend?
No — pricing covers strategy + execution. Ad spend is paid directly by the client.
?
Which CRMs do you work with?
HubSpot, Zoho, Pipedrive, and custom stacks — the system matters more than the logo.
Case studies
Show results, not claims.
Add real case studies as you go. This section is ready for them.
SaaS
Improved SQL rate
Rebuilt funnel + lead scoring + sales automation.
Example impact
SQL rate +32%
Services
Faster response time
Lead routing + automated follow-ups.
Example impact
Speed-to-lead -58%
Industrial
Higher quality pipeline
ICP segmentation + use-case landing pages.
Example impact
Pipeline +1.6×
Founder-led
Built by operators, not just marketers.
Moving Castle is designed for B2B businesses in Egypt, Saudi Arabia, and the UAE that need more than "lead gen". We connect acquisition, conversion, sales automation, and CRM reporting into one system — so you can see what's working, fix what's leaking, and scale what closes.
Full-funnel ownership
From first click to closed deal.
Fast execution
Weekly cycles, quick iteration.
CRM-first mindset
Visibility, data quality, automation.
Business metrics
SQL, CAC, close rate, pipeline.
What you get
A connected growth system.
✓
Clear funnel map and KPIs
✓
Tracking you can trust
✓
Lead routing + sales automation
✓
CRM reporting for pipeline visibility
✓
Continuous optimization cycles
Line we live by
We don't promise miracles. We build machines.
Contact
Book a growth call. Get clarity in 30 minutes.
No sales pitch. We'll map the funnel leak and the fastest path to revenue impact.
Book Your Growth Call
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